Wellhub’s multi-channel campaign reframed broken tennis rackets (often seen as rage) into symbols of deeper struggles: mental health. Among films, PR and social content, the print series stood out for its crafted design. Each print features real shattered rackets, with handmade typography applied using different medical tapes.

The types were torn, cut, and woven throughthe strings and the choice of each material represents a specific emotional wound: pressure, trauma, burnout, fear. Here, the broken racket itself becomes a metaphor, holding together what’s onthe verge of collapse, resulting in powerful visuals where pain is not only seen,but deeply felt.