¶ Break Point
Client Wellhub
Behind a broken racket, there's a lot more than people imagine. Everyone has seen a tennis player smashing a racket during a match—and many people criticize that behavior. But why do they do it? Have you ever stopped to think about the immense pressure, fear, despair, anxiety, and emotional overload that often go unseen? Emotional health is a serious matter that needs to be addressed. Our goal with this campaign is to show that taking care of your mind is just as essential as taking care of your body—and that investing in both physical and mental well-being can be a game-changer, not just in tennis, but in life. That’s why we created the campaign “The Real Break Point” for Wellhub, featuring former professional tennis player Fernando Meligeni. Our message is clear: “Don’t wait until you break to take care of yourself.”