¶ Jornada anniversary
Client Diario Jornada
To celebrate the 20th anniversary of Diário Jornada, a traditional newspaper from the city of Mendoza, Argentina, we revisited its own history to envision the future. We used old printed editions, now removed from the newspaper’s daily routine, as it exists exclusively as an online portal as the raw material for the new commemorative campaign.
These pages, which were once news but today have little purpose beyond being discarded, take on new form as the primary medium for printing the new campaign. What once informed now symbolizes memory, transformation, and continuity.