Spaten PRO is a new kind of beer:
a Munich Dunkel with 0% alcohol,
0g of fat and 10g of protein. It brings
the pleasure of beer into a world increasingly shaped by performance, balance and conscious choices.


Our challenge was to make these worlds feel like they belonged together.

We designed the packaging and reveal film to extend Spaten’s heritage into a new territory, balancing its unmistakable German character with a bold, contemporary expression built around the idea of becoming stronger.