After decades as one of Mendoza’s most traditional newspapers, Diario Jornada
was becoming fully digital. For the launch
of its new brand, we turned this transition into an opportunity for transformation.

Old newspapers that were destined
to be discarded were collected and,
through a completely handmade process, transformed into new sheets of paper.

Every step from recycling the old editions
to producing the final paper was done
by hand, giving the material a new life.


That paper then became the canvas
for the launch campaign, printed across every possible format.